GIVE YOUR ALL, DOOR KNOCK by Whybin\TBWA Auckland for Adidas

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GIVE YOUR ALL, DOOR KNOCK

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Industry Sportswear, Athletic Footwear & Accessories, Sports Teams & Events
Media Film
Market New Zealand
Agency Whybin\TBWA Auckland
Executive Creative Director Andy Blood
Creative Director Guy Roberts, Corey Chalmers
Producer Marg Slater
Editor Alex O’Shaughnessy
Released June 2010

Credits & Description

Category: Internet Film
Advertiser: ADIDAS
Product/Service: ALL BLACKS RUGBY TEAM
Agency: TEQUILA\AUCKLAND
Production Company: TEQUILA\AUCKLAND, NEW ZEALAND
Date of First Appearance: Jun 11 2010
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts/Corey Chalmers
Producer: Marg Slater
Editor: Alex O'shaughnessy
Account Manager: Samantha Macaulay/Blake Crosbie
Other Credits: Creatives: Chris Childerhouse/Carl Lough

English Description
With only a year to the Rugby World Cup, we concentrated on building grass roots support for the team, knowing full well that when the fans give their all, the All Blacks are more likely to give their all too. We shot candid footage of the All Blacks surprising real fans in the most unlikely of places: knocking on doors in Taranaki, dropping in on a ladies knitting group in Dunedin, and paying a surprise visit to a Northland primary School, all of which were shared on facebook to the delight of our half a million fans.