Wimbledon Film In Pursuit of Greatness: A Year in the Making by McCann London

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In Pursuit of Greatness: A Year in the Making

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Industry Sports Teams & Events
Media Film
Market United Kingdom
Agency McCann London
Chief Creative Officer Rob Doubal
Creative Director Rob Webster, Alexei Berwitz
Creative Jess Mallett, Lottie Sole
Production Outsider
Director Scott Lyon
Released June 2017

Credits & Description

Client: Wimbledon
Head of Marketing & Commercial – James Ralley
Brand Manager – Harry Kerr

Agency: McCann London
Chief Creative Officer: Rob Doubal
Creative Directors: Alexei Berwitz & Rob Webster
Creatives: Jess Mallet & Lottie Sole
Managing Partner: Kate Modeland & James Latham
Account Director: Tommy Smith
Senior Account Manager: Christos Cardovillis
Planner: Emily Ellis
Project Manager: Amy Murphy
Executive Producer: Clare Sullivan
Producer: Angelica Polonczyk
Director / Production company – Scott Lyon / Outsider
Producer – Zeno Campbell
The All England Club, Wimbledon, revealed the second phase of its global brand campaign designed to communicate the unique characteristics of The Championships to audiences around the world.
“In Pursuit of Greatness”, soft-launched in 2016, articulates the enduring commitment to improvement that drives the All England Club and The Championships, every day and every year. The campaign is founded on the AELTC’s long-term strategy to maintain and grow the Wimbledon brand around the world, and future-proof The Championships for years to come.
The 2017 campaign begins with a global trailer, “A Year in the Making”, which brings In Pursuit of Greatness to life through the tale of the exacting transition from one Championships to the next, a year-long endeavour to create one of the world’s premier annual sporting events. The trailer will be supported by five content films, due to be released in the week before and during The Championships, each one focusing on a different Wimbledon tradition, each one its own unique pursuit.
Created by McCann London, part of McCann worldgroup UK - and the Interpublic Group of Companies, the content will be distributed by the AELTC’s global broadcast partners, across Wimbledon.com and Wimbledon’s digital media platforms, and through paid media across digital and out of home.