The Avril Elizabeth Home: JUMBLED by J. Walter Thompson Johannesburg for The Avril Elizabeth Home

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The Avril Elizabeth Home: JUMBLED

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Industry Public awareness
Media Film
Market South Africa
Agency J. Walter Thompson Johannesburg
Director Chloe Coetsee
Creative Director Ben Du Plessis
Art Director Steve Clayton
Copywriter Grahame Finnemore
Producer Chanelle Critshfield
Account Supervisor Diane Fraser
Editor Daniel Mitchell
Released June 2011

Awards

Cannes Lions 2011
Film Lions Fundraising & Appeals Bronze

Credits & Description

Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: JUMBLED
Advertiser/Client: THE AVRIL ELIZABETH HOME
Product/Service: THE AVRIL ELIZABETH HOME
Entrant Company: JWT JOHANNESBURG, SOUTH AFRICA
Advertising Agency: JWT JOHANNESBURG, SOUTH AFRICA
Chief Creative Officer: Ben Du Plessis
Executive Creative Director: Ben Du Plessis
Creative Director: Ben Du Plessis
Art Director: Steve Clayton
Copywriter: Grahame Finnemore
Agency Producer: Silke Gehring
Advertiser's Supervisor: Jonathan Rands
Planner: Clive Evans
Account Manager: Annie Lazarevski
Account Supervisor: Diane Fraser
Production Company: BOUFFANT Johannesburg, SOUTH AFRICA
Director: Chloe Coetsee
Producer: Chanelle Critshfield
Editor: Daniel Mitchell
Sound Design/Arrangement: Freq'ncy Audio
Cameraman: Rob Wilson
Post Production: Deep End Post Jhb
Brief Explanation:
In a series of edits we see mentally disabled residents of The Avril Elizabeth home holding up signs.
The signs read:
Tehre are smoe thigns in lfie that are asemsbled slgithly diffrenetly. But that deosn't chnage thier vlaue. We konw you undrestnad. We need yuor hlep.
The commercial ends with a call for people to make monthly donations by sms'ing a donation number.