Flashback by Hsi, Leo Burnett Chicago for The Beef Council

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Industry Sausage and meat products
Media Film
Market United States
Agency Hsi
Agency Leo Burnett Chicago
Director Joy Kilpatrick, Margaret Elman
Creative Director Patrick Rynell, Bill Hatzinger
Released June 2013

Credits & Description

Flashback is the personal tale of a man who learned to cook the perfect steak from his father. As the man slips a cut of meat onto a grill his thoughts drift back to childhood. As a boy standing by his fatherâs side, he learns the secrets of the family recipe and is handed a pair of tongs in a ceremony laden with emotion. Back in present day, the man sits down at a picnic table with his wife and their young son.
Category: Food
Client: The Beef Council
Agency: Leo Burnett Chicago
Production: HSI
Country: United States of America
Director: Margaret Elman
Director: Joy Kilpatrick
Creative Director: Patrick Rynell
Creative Director: Bill Hatzinger
Agency Producer: Ron Nelken
The Colonie. Joe Clear, Editor; Lauren Malis, Assistant Editor; Tom Durnulc, Visual Effects Artist.
Nolo Digital. Mike Matusek, Colorist.
Particle Audio. Katy Mindeman, Mixer.