The Co-operative Food Film Co-op: Wonderful by Leo Burnett London

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Co-op: Wonderful

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Industry Grocery and Other foods
Media Film
Market United Kingdom
Agency Leo Burnett London
Executive Creative Director Justin Tindall
Creative Director Hugh Todd
Copywriter Graham Lakeland, Richard Robinson
Production Smuggler
Director Joshua Neale
Service Agency 750MPH
Service Agency MPC
Released June 2013

Credits & Description

Focusing on those timely get-togethers between friends and families, Andy Williamsâ unexpected lyrics describe and celebrate Christmas happenings, whilst the moving image teases with scenes of Christmas-like merriment and feasting played out in summer. The film, titled âWonderfulâ, concludes with the reassurance that âWeâve everything you need for the most wonderful time of the year. Weâre here for you this summer. The Co-operativeâ.
Project name: The Co-operative Food Summer Campaign
Category: Food
Client: Helen Nunn, Head of Marketing, The Co-operative Food
Country: United Kingdom
Creative agency: Leo Burnett
Executive Creative Director: Justin Tindall
Creative Director: Hugh Todd
Copywriter: Graham Lakeland / Richard Robinson
Art director: Richard Robinson / Graham Lakeland
Planner: Max Keane
Media agency: Rocket
Media planner: Ben Harrison
Production company: Smuggler
Director: Joshua Neale
Director of Photography: Martin Hill
Editor: Tim Hardy @ Stitch
Post-production: MPC
Audio post-production: 750MPH
Exposure: National television