LOVE AT WORK by McCann Stockholm for The Conservative Party Of Sweden

LOVE AT WORK

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Industry Public awareness
Media Film
Market Sweden
Agency McCann Stockholm
Creative Director Mia Cederberg
Art Director Ola Von Bahr
Copywriter Christian Heinig
Account Supervisor Emma Pernald
Production Film de Liberte
Director Joakim Eliasson, Film De Liberté
Producer Christer Kildén
Editor Fredrik Nordstedt
Released August 2010

Credits & Description

Category: Public Awareness Messages
Advertiser: THE CONSERVATIVE PARTY OF SWEDEN
Product/Service: THE SWEDISH ELECTION 2010
Agency: STORÅKERS McCANN
Production Company: FILM DE LIBERTÉ, Stockholm, SWEDEN
Date of First Appearance: Aug 30 2010
Chief Creative Officer: Michael Storåkers
Creative Director: Mia Cederberg
Copywriter: Christian Heinig
Art Director: Ola Von Bahr
Agency Producer: Mark Baughen/Colony
Account Supervisor: Emma Pernald
Producer: Christer Kildén/Film De Liberté
Director: Joakim Eliasson/Film De Liberté
Editor: Fredrik Nordstedt
Sound Design/Arrangement: Markus Bergkvist At Supercircus/Red Pipe
Post Production: Syndicate Entertainment
Music: Foreigner/"i Wanna Know What Love Is"
Account Manager: Ulrika Wistrand
Planner: Therese Bohlin
Director Of Photography: Ulf Banås

English Description
The Swedish conservative party’s transformation into “Swedens new workers party” continued as Sweden got ready for the 2010 election. In three films the party – by many considered competent but a bit heartless – showed the voters that there are emotional reasons to their governments relentless pursuit for new jobs.