The Cosmopolitan of Las Vegas Film JUST THE RIGHT AMOUNT OF WRONG by @radical.media, Fallon

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JUST THE RIGHT AMOUNT OF WRONG

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Industry Hotels & Resorts
Media Film
Market United States
Agency @radical.media
Producer Tommy Turtle, Executive Producers - Frank Scherma
Agency Fallon
Director Tarsem Singh
Art Director Christy Peacock
Copywriter Leon Wilson Che Proximity
Account Supervisor Beth Freedman
Editor Andre Betz
Released October 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: THE COSMOPOLITAN OF LAS VEGAS
Product/Service: RESORT
Agency: FALLON
Production Company: @radical.media, Santa Monica, USA
Date of First Appearance: Oct 17 2010
Chief Creative Officer: Darren Spiller
Copywriter: Leon Wilson
Art Director: Christy Peacock
Agency Producer: Angie Schoemer
Account Supervisor: Beth Freedman
Advertiser's Supervisor: Lisa Marchese
Producer: Executive Producers - Frank Scherma/Tommy Turtle
Director: Tarsem
Editor: Andre Betz
Sound Design/Arrangement: Eleven Sound
Post Production: Zoic Studios
Animation: Zoic Studios
Music: Black Rebel Motorcycle Club/Spread Your Love
Account Manager: Ryan Murray
Planner: Adam Crandall
Director Of Photography: Colin Watkinson
Editing Company: Bug Editorial
Other Credits: Head Of Integrated Production/Corey Esse - License Ben Davis-Amano Music/Brendan Lawrence-Fallon

English Description
The Cosmopolitan is a hotel that offers the debauchery and decadence of Vegas, but with a stylish and sophisticated approach. This ad demonstrates this unique combination by juxtaposing decadent and suggestive behavior with kittens and other pure, innocent animals. This acts as a metaphor to demonstrate the balance of vice and virtue. At the end of the ad, we see a pure white butterfly being denied entrance into the hotel so the balance isn’t skewed too much toward being virtuous. This balance, we are told, is “just the right amount of wrong.”