Lasinen Lapsuus Film Lasinen Lapsuus: Voice for a child by Euro Rscg Helsinki

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Lasinen Lapsuus: Voice for a child

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Industry Charities, Foundations, Volunteers
Media Film
Market Finland
Agency Euro Rscg Helsinki
Production Kennel
Released February 2011


Epica Awards 2011
Film Public Interest Bronze

Credits & Description

Product and services category:
Parental alcohol misuse awareness
Brand name:
Lasinen Lapsuus / The Fragile Chilhood organization
Lasinen Lapsuus / The Fragile Chilhood organization
Advertising agency, city:
Euro RSCG, Helsinki
Art director:
Marko Vuorensola
Juha Koivisto
Creative director:
Marko Vuorensola
Director of Photography:
Pini Hellsted
Project manager:
Nina Myllyharju
Timo Anttila/Humina
Teemu Niukkanen
Production company:
Kennel Helsinki
Other credits:
Client responsible: Janne Takala, producer: Petteri Lehtinen, line producer: Soili Akerlund, casting: Minna Kalenius, editor: Teemu Niukkanen, second camera: Jaakko Slotte, camera assistant: Mika Vuorinen, grip: Jukki Tuura, wardrobe and mask: Kaisu Hölttä Color, corrections: post control / Marko Terävä, VFX: Trix / Anders Helle, voice actor male: Niko Saarela, voice actor female: Heli Sutela.

Creative idea explanation:
Fragile Childhood organization, needed to raise awareness of parental alcohol misuse and its consequences. They briefed us to to motivate Finnish people who have suffered from parental alcohol misuse to share their experiences by submitting their stories anonymously to the organisation's website. These stories were used in the next phase of the awareness campaign targeted to all alcohol consuming parents in Finland, run by Alko, national alcohol distributor owned by the Finnish state. Our solution was to raise awareness with a single film, that manages to suprise, touch and move people and for viewers to be inspired to share that experience. Films release was followed by press release which was published unchanged in all national main news medias.We exceeded the preset target amount of stories submitted by over 300%. The campaign got honorary mentions as the '2010 society communication act of the year in Finland'.