The Fund for Armenian Relief (FAR) Film Go Far - Episode 1 by School Boulder

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Go Far - Episode 1

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Industry Charities, Foundations, Volunteers
Media Film
Market United States
Agency School Boulder
Chief Creative Officer Max Lenderman
Executive Creative Director Olivia Conroy
Art Director Mason Witzel
Copywriter Ben Rindels
Production Karot
Director Nathan Presley
Released January 2018

Credits & Description

Category: Public Interest, NGO
Media: Content
Brand: The Fund for Armenian Relief
Agency: Project
Geo: United States
Advertising Agency: Project Worldwide, USA
Agency: School
Chief Creative Officer: Max Lenderman
Executive Creative Director: Olivia Conroy
Art Director: Mason Witzel
Copywriter: Ben Rindels
Producers: Jacob Glazier
Account Executive(s): Jenny Max
Photographer/Designer: Jacob Glazier
Production Company: Karot
Director: Nathan Presley
Director of Photography: Gabriel Kimpson
Executive producer: Luke Frydenger
Line Producer: Sonia Jacquez
Editing House: Karot
Editor: Cam Boll
Composer: Alex Boll
Published: January 2018
Synopsis:
Just like the old adage says – show, don’t tell. That is exactly what The Fund for Armenian Relief (FAR) is doing to shine a light on the humanitarian relief and developmental programs needed today in Armenia. With the help of School (the purpose-led creative consultancy a part of the independent agency network, Project Worldwide) FAR has launched a brand-new campaign/content series entitled, Go Far, aimed at increasing global visibility for the organization and its vision among the Armenian diaspora and beyond. And the final episode in the series launched today!
The three-part series features a young Armenian-American woman (Armene Piper-Yapoujian, whose grandparents were orphaned during the Armenian genocide and is a part of the Armenian diaspora) who wanted to discover and experience her heritage – and FAR gave her the opportunity to do just that. Armene’s journey to discover her roots launched her into a profound experience that shifted her perspective on her culture, her homeland, and even herself. As a result of her travels and visits to many of the institutions that FAR has funded in Armenia, Armene emerged with a greater sense of connection to Armenia and her heritage.