The Havens : WHERE IS YOUR LINE? by Rattling Stick for The Havens

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The Havens : WHERE IS YOUR LINE?

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Industry Public awareness, Against violence
Media Film
Market United Kingdom
Agency Rattling Stick
Director Sara Dunlop
Creative Director Steve Cook
Producer Stuart Bentham
Editor Bill Smedley @ The Works
Released June 2011

Awards

Cannes Lions 2011
Film Lions Interactive Film Bronze

Credits & Description

Type of Entry: Other Film Content
Category: Interactive Film
Title: WHERE IS YOUR LINE?
Advertiser/Client: THE HAVENS
Product/Service: SEXUAL ASSAULT AWARENESS
Entrant Company: RATTLING STICK London, UNITED KINGDOM
Advertising Agency: YOUTH CLUB London, UNITED KINGDOM
Creative Director: Steve Cook
Art Director: Sara Dunlop
Copywriter: Sara Dunlop
Production Company: RATTLING STICK London, UNITED KINGDOM
Director: Sara Dunlop
Producer: Stuart Bentham
Editor: Bill Smedley
Animation: Darren Groucutt
Other Credits: Robert Howard And Craig Blagg At Story Worldwide

Brief Explanation:
This important and unsettling film was developed to question the ambiguities around the issue of consent and ask the viewer "Where is your line?". The objective of the film was to raise awareness of The Havens, a London based Crisis Centre that helps rape and sexual assault victims, and to foster debate amongst young people about what constitutes rape. The film follows a survey commissioned by The Havens, which revealed that almost half of men aged between 18-25 do not think it’s rape if the person changes their mind during sex and that over 5% of young men reported that if they thought the woman was drunk that they would try and have sex with her even if she said no.

The film shows a young girl and boy meeting at a party. As the young girl gets steadily more drunk, the film works by inviting the viewer to click when they feel that the line has been crossed by the young man. Once the viewer clicks on the film, a line is drawn for them and statistics from the survey are revealed. The statistics used relate directly to the images being shown - i.e. kissing, touching, being drunk, pushing away, crying etc. The viewer is then invited to continue watching the film to its conclusion. If the viewer watches the film to the end without clicking on the screen, the titles reveal that they have in fact ‘crossed the line’ and that ‘if there’s no consent, it’s rape’. The interactive element was therefore a way of handling the dilemma over to the viewer.

For the limited budget available to The Havens, it was decided that YouTube would be the best platform through which the target market of 18-25 year olds could be reached. The launch was also supported on Facebook and Twitter. Without any funding for seeding, to date it has received 160,000 hits online. It is also being supplied as a DVD package to London schools as part of a Havens outreach programme.