The Havens Film WHERE IS YOUR LINE? by Youth Club

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WHERE IS YOUR LINE?

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Industry Against violence, Social Services
Media Film
Market United Kingdom
Agency Youth Club
Production Rattling Stick
Director Sara Dunlop
Creative Director Steve Cook
Producer Stuart Bentham
Editor Bill Smedley @ The Works
Released November 2010

Credits & Description

Category: Interactive Film
Advertiser: THE HAVENS
Product/Service: SEXUAL ASSAULT AWARENESS
Agency: YOUTH CLUB
Production Company: RATTLING STICK, London, UNITED KINGDOM
Date of First Appearance: Nov 4 2010
Creative Director: Steve Cook
Copywriter: Sara Dunlop
Art Director: Sara Dunlop
Producer: Stuart Bentham
Director: Sara Dunlop
Editor: Bill Smedley
Animation: Darren Groucutt
Director Of Photography: Ross Mclennan
Editing Company: Work
Other Credits: Robert Howard And Craig Blagg At Story Worldwide

English Description
This important and unsettling film was developed to question the ambiguities around the issue of consent and ask the viewer "Where is your line?". The objective of the film was to raise awareness of The Havens, a London based Crisis Centre that helps rape and sexual assault victims, and to foster debate amongst young people about what constitutes rape. The film follows a survey commissioned by The Havens, which revealed that almost half of men aged between 18-25 do not think it’s rape if the person changes their mind during sex and that over 5% of young men reported that if they thought the woman was drunk that they would try and have sex with her even if she said no.

The film shows a young girl and boy meeting at a party. As the young girl gets steadily more drunk, the film works by inviting the viewer to click when they feel that the line has been crossed by the young man. Once the viewer clicks on the film, a line is drawn for them and statistics from the survey are revealed. The statistics used relate directly to the images being shown - i.e. kissing, touching, being drunk, pushing away, crying etc. The viewer is then invited to continue watching the film to its conclusion. If the viewer watches the film to the end without clicking on the screen, the titles reveal that they have in fact ‘crossed the line’ and that ‘if there’s no consent, it’s rape’. The interactive element was therefore a way of handling the dilemma over to the viewer.

For the limited budget available to The Havens, it was decided that YouTube would be the best platform through which the target market of 18-25 year olds could be reached. The launch was also supported on Facebook and Twitter. Without any funding for seeding, to date it has received 160,000 hits online. It is also being supplied as a DVD package to London schools as part of a Havens outreach programme.