Yoga by Fancy for The Lion's Den

Yoga

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Industry Sex shop
Media Film
Market United States
Agency Fancy
Creative Director Katie Keating, Erica Fite

Production Station Film
Director Matt Pittroff
Released December 2017

Credits & Description

Category: Retail Services
Media: Film
Brand: The Lion's Den
Agency: Fancy
Geo: United States
Advertising Agency: Fancy, New York, USA
Creative Directors: Katie Keating , Erica Fite

Account Directors: Lindsey Seyman , Laila Forster
Producer: Estela Ducee
Production Company: Station Film
Director: Matt Pittroff

Managing Partner: Stephen Orent

Partner / Executive Producer: Caroline Gibney
Executive Producer / Line Producer: Michelle Towse

DoP: Andy Lilien
Editor: Brian Sanford
Published: December 2017
Synopsis:
How do you shift perception of a mostly male, DVD-centric, pull-off-the-highway adult superstore into an appealing destination for women and couples? Start with an all female agency that specializes in creating emotional connections between women and brands.
The Lion’s Den, a 46-store adult retail chain determined to evolve into a top-of-mind sexual wellness brand, worked with Fancy and Station Film's director, Matt Pittroff to elevate the brand and reach their new customer base.
The new campaign centers around the idea that taking care of your sexual self is an important part of your overall wellness and something that should be considered every day. Whether alone or with a partner, you deserve to have pleasure and enjoy life—it’s good for your body, it’s good for your emotions, and it’s good for your relationship. Plus, it’s fun!