The Metropolitan Police Film WHO KILLED DEON? by AMV BBDO London

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Industry Government & Other Authorities
Media Film
Market United Kingdom
Agency AMV BBDO London
Director Simon Ellis
Executive Creative Director Paul Brazier
Creative Director Martin Loraine, Steve Jones
Art Director Aidan Mcclure, Laurent Simon
Producer Jonas Blanchard
Editor Matthew Swanepoel
Production Mad Cow Films
Released August 2010

Credits & Description

Category: Interactive Film
Advertiser: COI
Production Company: MAD COW FILMS, London, UNITED KINGDOM
Date of First Appearance: Aug 31 2010
Executive Creative Director: Paul Brazier
Creative Director: Martin Loraine/Steve Jones
Copywriter: Laurent Simon/Aidan Mcclure
Art Director: Aidan Mcclure/Laurent Simon
Agency Producer: Rebecca Scharf
Producer: Jonas Blanchard
Director: Simon Ellis
Editor: Matthew Swanepoel
Post Production: The Mill
Director Of Photography: Kelvin Richards

English Description
The follow up to Anti-Knife Crime campaign ‘Chose a different ending’ --- created the 2nd interactive Web story for the Met Police. It joins a group of youngsters at a party and chaos soon unfolds as one of the partygoers is fatally stabbed in front of everyone. It is not clear exactly who killed Deon and the viewer is invited to choose from 6 possible ‘suspects’. Once chosen, the camera follows that particular ‘suspect’ until we revisit the murder itself, showing us their involvement and how they will subsequently be charged.