The Miami Dog Whisperer: Divorce by Saatchi & Saatchi Los Angeles for The Miami Dog Whisperer

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The Miami Dog Whisperer: Divorce

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Industry Colleges, Universities & Education Centers
Media Film
Market United States
Agency Saatchi & Saatchi Los Angeles
Director Ramses Albinana
Creative Director Rafael Ramirez
Art Director Matias Aubi
Copywriter Federico Hauri, Ariel Dress
Producer Sergio Nicolau, Marie Laseen, Raquel Saera
Editor Omar Tinoco, Valentin Lopez
Production Milagro Films
Released June 2012

Credits & Description

Category: Miscellaneous
Advertiser: MIAMI DOG WHISPERER
Product/Service: DOG TRAINING
Agency: CONILL ADVERTISING
Production Company: MILAGRO FILMS, Los Angeles, Barcelona, USA, SPAIN
Production Company: ALBINAÑA FILMS, Los Angeles, Barcelona, USA, SPAIN
Creative Director: Rafael Ramirez
Copywriter: Ariel Dress/Federico Hauri
Art Director: Matías Aubi
Agency Producer: Allan Rivera
Advertiser's Supervisor: Mary Heinz
Producer: Sergio Nicolau/Marie Laseen/Raquel Saera
Director: Ramses Albiñana
Editor: Valentín Lopez/Omar Tinoco
Sound Design/Arrangement: Uptempo
Post Production: Upstairs Efx
Account Manager: Viviana Suarez (Assistant Account Executive)
Director Of Photography: Ramón Grau
EditingCompany: Upstairs Efx
Account Manager: Viviana Suarez (Assistant Account Executive)
Director Of Photography: Ramón Grau
Editing Company: Upstairs Efx
Other Credits: Oriol Guardiola (Art Director)

English Description
Dogs are such smart animals that they can learn things we can’t even imagine. Especially when they are trained by the best. This campaign shows what a smart dog would do in case he needs to pick a side. Dogs like to live well, to eat well, to sleep well, and the best way to secure that is to be in a wealthy home. The situations show money changing hands, and as it happens the dog also changes sides, always choosing the owner that will offer him a posh dog’s life.

Some of the Miami Dog Whispering training programs are highly sophisticated and expensive. The strategy for the campaign was designed to reach specific zip codes with the highest household income in Miami. The situations in the spots portray the target we wanted to reach, and the life situations they go through where money can rapidly shift hands.