The National Association Of Racing Film SAND ART by Dentsu Kansai

SAND ART

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Industry Business equipment & services, Corporate Image
Media Film
Market Japan
Agency Dentsu Kansai
Director Yuji Shiota
Creative Director Tai Yoshimura
Art Director Takashi Ueda
Copywriter Daisuke Yonemura
Producer Asato Kobayashi, Daisuke Noro
Editor Yuji Shiota
Production Hat
Released September 2010

Credits & Description

Category: Corporate Image
Advertiser: THE NATIONAL ASSOCIATION OF RACING
Product/Service: THE NATIONAL ASSOCIATION OF RACING
Agency: DENTSU KANSAI TOKYO ROOM
Production Company: HAT, Tokyo, JAPAN
Date of First Appearance: Sep 25 2010
Creative Director: Tai Yoshimura
Copywriter: Daisuke Yonemura
Art Director: Takashi Ueda
Agency Producer: Risa Izumi
Producer: Asato Kobayashi/Daisuke Noro
Director: Yuji Shiota
Editor: Yuji Shiota
Sound Design/Arrangement: Yoichi Takeda
Post Production: Mcray Inc.
Cameraman: Yuji Shiota/Masayuki Edagawa
Planner: Daisuke Yonemura
Other Credits: Katsuhiko Chaen (Artist)

English Description
Through the promotion, Chaen Katsuhiko, the sand sculpture artist, had
made several sand sculptures to express the fascinating enchantment of
dirt horse races.
It took more than two month to finish up the great sand sculptures,
and we filmed the whole process of this attempt to make a commercial
film.
The masterpiece of the sand sculptures finished up in this campaign
turned out to be engraving the dirt horse race history in the sand,
just like engraving the name of the dirt horse in the history.