Turn any Player by Cultivator Advertising & Design for ALO Audio

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Turn any Player

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Industry Computers & Computer Accessories
Media Film
Market United States
Agency Cultivator Advertising & Design
Creative Director Tim Abare
Released December 2012

Credits & Description

Brand: ALO Audio
Product: The National
Ad: “Turn any player”
Headline: “Turn any player into a high fidelity experience.”
Agency: Cultivator Advertising & Design, Denver, USA
CD/CW: Tim Abare
Production co.: ALO Audio in-house
Dir./D.P./Editor/Music: Josh Spacek
Published: December, 2012
Short rationale (optional):
The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the company’s old-fashioned, hi-fidelity manufacturing and sound standards. The wordless video, posed straight-on, as an old commercial might have been, features a vintage rock guitar track.