Products of Tomorrow, 2 by Africa Sao Paulo for The Nature Conservancy (TNC)

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Products of Tomorrow, 2

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Industry Environmental & Animal Issues
Media Film
Market Brazil
Agency Africa Sao Paulo
Chief Creative Officer Sérgio Gordilho
Creative Director Sérgio Gordilho, Matías Menéndez
Art Director Felipe Cury, Maso Heck, Henrique Folster
Copywriter Felipe Ribeiro, Mateus Coelho, Rodrigo Barbosa
Designer Filipe Birck, Matteus de Faria
Illustrator Henrique Folster
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Integrated
Brand: The Nature Conservancy
Agency: Africa
Geo: Brazil
Published: June 2017
Synopsis:
On March 2017, President Trump signed an executive order to revive the coal industry, going against the international campaign to curb the dangerous heating of the planet, but that was soon covered by other headlines. In order to expose the urgency of the issue, we need to make people envision that climate change doesn't only affect the way they see their planet, but also the way they live their lives.