The Nature Conservancy (TNC) Film Products of Tomorrow - Sunscreen by Africa Sao Paulo

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Products of Tomorrow - Sunscreen

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Industry Environmental & Animal Issues
Media Film
Market Brazil
Agency Africa Sao Paulo
Chief Creative Officer Sérgio Gordilho
Creative Director Sérgio Gordilho, Matías Menéndez
Art Director Felipe Cury, Maso Heck, Henrique Folster
Copywriter Felipe Ribeiro, Mateus Coelho, Rodrigo Barbosa
Designer Filipe Birck, Matteus de Faria
Illustrator Henrique Folster
Released June 2017

Credits & Description

Media: Web Film
Category: Charities & appeals
URL: https://www.productsoftomorrow...
Client: The Nature Conservancy (TNC)
Agency: AFRICA Propaganda
Country: Brazil
Director: Gleeson Paulino
Chief Creative Officer: Sergio Gordilho
Creative Director: Matías Menendez
Copywriter: Felipe Ribeiro
Art Director: Henrique Folster
Copywriter: Rodrigo Barbosa
Art Director: Felipe Cury
Copywriter: Mateus Coelho
Art Director: Maso Heck
Designer: Filipe Birck
Designer: Matteus de Faria
Synopsis:
On March 2017, President Trump signed an executive order to revive the coal industry, going against the international campaign to curb the dangerous heating of the planet, but that was soon covered by other headlines. In order to expose the urgency of the issue, we need to make people envision that climate change doesn't only affect the way they see their planet, but also the way they live their lives.