The New Zealand Herald Film New Zealand Herald: 150 Years by DraftFCB Auckland

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New Zealand Herald: 150 Years

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Industry Newspapers
Media Film
Market New Zealand
Agency DraftFCB Auckland
Director Jonny Kofoed
Executive Creative Director Regan Grafton
Typographer Len Cheeseman, Stuart Mills, Todd Mccracken, Hoang Sa Nguyen, Gill Clark
Production Assembly Films
Released September 2012


Caples Awards 2012
Technique Best art direction Finalist

Credits & Description

Media: TV
Geo: New Zealand
Category: Media
Agency: Draftfcb
Brand: New Zealand Herald
To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press.
Advertising Agency: DraftFCB, New Zealand
Group Executive Creative Director: James Mok
Executive Creative Director: Regan Grafton
Senior Art Director: Kelly Lovelock
Senior Copywriter: Peter Vegas
Head of TV: Esther Watkins
TV Producer: Sascha Mortimer
Production Company: Assembly
Director: Jonny Kofoed
Typographer: Len Cheeseman
Executive Producer: Amanda Chambers
Technical Director: Rhys Dippie
Music: Nick Manders
Sound Design: Jon Cooper
Senior Account Director: Dom Henshall
Senior Account Manager: Sarah Raine
Account Executive: Ida Levick
Print Production Director: Eric Thompson
Media Director: Anne Lipsham
Media Planners / Buyers: Dan Currin, Michelle Heighway
Planning Director: David Thomason
Planner: Emma Popping
PR General Manager: Angela Spain