The Observer Film NAME THE FILMS CHALLENGE by Wieden + Kennedy London

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NAME THE FILMS CHALLENGE

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Industry Newspapers
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Director Ufo Malaysia
Executive Creative Director Kim Papworth, Tony Davidson
Art Director Shay Reading, Ben Terrett, Jules Hunt, Nick Bradley
Producer Rebecca Rice Ufo, Gillaume Marien Ufo, Dan O'rourke Not To Scale
Account Supervisor Daisy Corbett
Production Not To Scale
Released September 2010

Credits & Description

Category: Internet Film
Advertiser: THE GUARDIAN/THE OBSERVER
Product/Service: NEWSPAPERS
Agency: WIEDEN+KENNEDY
Production Company: NOT TO SCALE, London, UNITED KINGDOM
Date of First Appearance: Sep 23 2010
Executive Creative Director: Tony Davidson And Kim Papworth
Creative Director: Shay Reading
Copywriter: Nick Bradley/Shay Reading/Jules Hunt/Ben Terrett/
Art Director: Nick Bradley/Shay Reading/Jules Hunt/Ben Terrett/
Agency Producer: Andrew Shelton/Gill Oglethorpe
Account Supervisor: Daisy Corbett
Producer: Rebecca Rice Ufo/Gillaume Marien Ufo/Dan O'rourke Not To Scale
Director: Ufo
Post Production: Mathematic Studios
Other Credits: Designer: Mathieu Gastaldi/3d Animator: Mathieu Gastaldi 3d Animator: Maeva Sol 3d Animator

English Description
Do you know your Hitchcocks from your Coppolas?

We created 70” second animated online film, which kicked off the launch of the Guardian Autumn Film Season.
Graphic snippets of iconic films seamlessly merge into each other.
Viewers were then invited to guess all 26 films? Not as easy as it first looks.

We also created Twitpitch. Pitch your film ideas on Twitter: Budget, genre and the deaths of your cast are no object. Only restriction. A character count of less than 140 words.
The winner had their idea made into a film poster by illustrator the red dress.

Frank Cottrell Boyce, screenwriter and Twitpitch judge said, “I was expecting this to be mostly amusing casting and direction ideas (“Schwarzenegger is Bach”) but was amazed and over-excited to find some ideas that I would like to see filmed.” The winning idea was pitched by @johnbodkinadams
– To The Manor Bourne” Jason Bourne retires to the countryside with violent consequences.

Other notable entries included “Bollywood remake of Watership Down – rabbits played by England footballers, score by Leonard Cohen, filmed on an old Brookside set” and “Carry on Mein Kampfing”.