The Partnership at Film KITCHEN by Anonymous Content, Energy BBDO Chicago, The Whitehouse


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Industry Against Drugs
Media Film
Market United States
Agency Anonymous Content
Agency Energy BBDO Chicago
Director Malcolm Venville
Creative Director Noel Haan
Art Director Krystyn Campbell
Copywriter Jennifer Di Giorgi
Producer Dave Morrison
Editor Angus Wall
Agency The Whitehouse
Production Rock Paper Scissors
Released March 2011

Credits & Description

Category: Public Health & Safety
Advertiser: DRUGFREE.COM
Production Company: ANONYMOUS CONTENT, Culver City, Santa Monica, Chicago, USA, USA, USA
Production Company: ROCK PAPER SCISSORS, Culver City, Santa Monica, Chicago, USA, USA, USA
Production Company: THE WHITEHOUSE, Culver City, Santa Monica, Chicago, USA, USA, USA
Date of First Appearance: Mar 30 2011
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Noel Haan
Creative Director: Noel Haan
Copywriter: Jennifer Di Giorgi
Art Director: Krystyn Campbell
Agency Producer: Kent Smith - Production/Melissa Barany – Post Production
Producer: Dave Morrison
Director: Malcolm Venville
Editor: Angus Wall
Sound Design/Arrangement: Peter Erazmus
Music: Eric Lambert
Director Of Photography: Max Malkin
Editing Company: Rock Paper Scissors

English Description
When a teen starts taking drugs, their personality, mood, and appearance changes. The effects include lack of interest in their favorite activities, defensiveness, dishonesty, lack of respect for family rules, and a change in personal hygiene. Sensations and feelings change much more dramatically than normal. The user may swing rapidly from one emotion to another, and their sense of time and self changes.

In short, they can become a total stranger living in your home.

Unlike most anti-drug messages that speak to the drug user, the 'Strangers' campaign is directed to the parents of teenagers on drugs.

Using real strangers that dress like teens and use teen lingo, this campaign demonstrates that drugs can turn your teen into someone you don't know - and points to the Partnership at as the place to get help.