The Partnership at Drugfree.org Film PHASES by Hungry Man, J. Walter Thompson New York

PHASES

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Industry Against Drugs
Media Film
Market United States
Agency Hungry Man
Agency J. Walter Thompson New York
Director Jess Gonchor
Executive Creative Director Eric Weisberg
Art Director Joseph Merkley
Service Agency Company 3
Released December 2012

Credits & Description

JWT Office: JWT New York
Client: The Partnership at Drugfree.org
Break Date: November 26, 2012 (National)
Exposure: TV, Online, Radio, Print, and OOH
Project Name: The Hope Share Project
Brief Description: Storytelling can be a powerful tool when it comes to facing substance abuse and addiction. To combat the stigma and silence that surrounds the issue, JWT New York, in collaboration with the Partnership at Drugfree.org, have launched the “Hope Share Project,” an integrated and transformative campaign that calls on those affected by addiction to come forward and share their stories of recovery and messages of support, with the idea that sharing their story can change someone else’s.
THE TEAM
Executive Creative Director: Eric Weisberg
Art Director: Joseph Merkley
Copywriters: Lesley Coleman, Rachel Birnbaum, Bonnie Bottorf
Head of Production: Sergio Lopez
Executive Producer: Bill Finnegan
Asst. Producer: Jacob Vogt
Account Team: Aryn Saunders
Director: Jess Gonchor
Production Company: hungry man
Director of Photography: Christophe Lanzenberg
Sound Design: Larry Zipf
Editing House: Bluerock/Blast/Ballistic
Titles/Graphic: Erin Sarofsky 
Telecine: Company 3
Radio: JWTwo
Music House: Amber