BLOOD RELATIONS by BBR Saatchi & Saatchi Israel for THE PERES CENTER FOR PEACE

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BLOOD RELATIONS

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Industry Public awareness, Public Safety, Health & Hygiene
Media Film
Market Israel
Agency BBR Saatchi & Saatchi Israel
Released June 2012

Awards

Cannes Lions 2012
Film Lions Long Format Internet Film Gold

Credits & Description

Type of entry: Internet Film
Category: Long Format Internet Film
Advertiser: THE PERES CENTER FOR PEACE
Product/Service: RECONCILIATION
Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Advertiser THE PERES CENTER FOR PEACE
Product RECONCILIATION
Entrant BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
Type of Entry: Internet Film
Category: Long Format Internet Film
Title: BLOOD RELATIONS
Advertiser/Client: THE PERES CENTER FOR PEACE
Product/Service: RECONCILIATION
Entrant Company: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL
DM/Advertising Agency: BAUMANN BER RIVNAY SAATCHI & SAATCHI Ramat Gan, ISRAEL

Brief Explanation
Blood Relations – The mutual blood donation project.
Instead of spilling blood, people from both sides could share it,
starting with those with most reason to hate – bereaved Israeli and
Palestinian families. The Israeli national blood bank and an Islamic
hospital agreed to accept blood donations so they could be shared
with those on opposite side to save lives.