Prince's Trust Film Bad Press by CHI & Partners London, MPC

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Bad Press

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Industry Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency CHI & Partners London
Executive Creative Director Jonathan Burley
Agency MPC
Creative Director Jim Bolton
Art Director Jordan Barrett
Copywriter Karl Jackson
Editor Robert Smith
Released June 2013


Cannes Lions 2013
Film Lions Product & Service; Fundraising & Appeals Silver

Credits & Description

Jordan Barrett and Karl Jackson are part of an inner city theatre group for underprivileged kids who had an idea for a piece of film. Not just any idea. A profound and brilliant idea. With CHI London they created a film for The Prince's Trust and are helping change perceptions of young people today. This talented duo are working to change the future choices of inner city kids helping them build the life they choose rather than the one they've ended up with.
Category: Charities & appeals
Client: The Prince's Trust
Agency: CHI&Partners London
Production: CHI Lab
Country: United Kingdom
Director: Jonathan Burley
Executive Creative Director: Jonathan Burley
Creative Director: Jim Bolton
Art Director: Karl Jackson
Copywriter: Karl Jackson
Art Director: Jordan Barrett
Art Director: Jordan Barrett
Exec Agency Producer: Zoe Barlow
Agency Producer: Miriam Lyons
Editing Company: Carbon
Editor: robert smith
Post Production Company - MPC
Telecine Steve Gatti- MPC
Online Brett Kelsey- Carbon
Sound design Tony Rapaccioli
Sound studio Wave
DESIGNER Dan Beckett
Location Manager Toby Haak
Sound Recordist Simon Batchelor