The Samaritans Film let us not miss a single call by CSM London

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let us not miss a single call

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Industry Public awareness
Media Film
Market United Kingdom
Agency CSM London
Creative Cho Kwan Hee, Inyoung Choi, An Angela Arnaout., Gregoire Barau
Released May 2013

Awards

AD STARS 2013
Public Service Advertising Others Crystal

Credits & Description

Advertising School: CSM, London, UK
Creative: Kwan Hee Cho, Gregoire Barau, Inyoung Choi, an Angela Arnaout.
Published: March 2013
title:Let us not miss a single call
Samaritans are the confidential,non-judgmental emotional support offered by email,letter,telephone and face-to-face meetings. They recieive about 1 millon calls a year, 1 out of 5 are suicidal calls. There are 18,750 people currently volunteering but more listening volunteers are always needed. Our aim is to make people realize that at Samaritans when you answer a call you can change someone's life.
This campaign is made of series of interactive adverts.It is placed in a busy tube station near a telephone booth. This telephone has been stopped for purpose of the advert. The public is faced with a shocking situation that Samaritan volunteers have to deal with on a daily bases.