San Miguel Film The Treehouse Masters by Pablo

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The Treehouse Masters

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Industry Beers and Ciders
Media Film
Market United Kingdom
Agency Pablo
Executive Creative Director Tim Snape
Art Director Nick Robinson
Copywriter James Reynolds
Production Squire
Director Michelle Coomber
Released October 2017

Credits & Description

Media: Web Film
Category: Other
Client: The San Miguel Rich List
Agency: Pablo London
Production: Squire
Director: Michelle Coomber
Executive Creative Director: Tim Snape
Art Director: nick robinson
Copywriter: James Reynolds
Producer: Marc Rowedder
Producer: Astrid Edwards
DoP: Jan Richter-Friis
Planning Partner: Mark Sng
Account Manager: Kelly Watts
Account Director: Rebecca Morrell
Editor: James Wright @ Tenthree
Sound Design: Russell Bradley @ Edit Audio
In 2016, The San Miguel Rich List campaign helped the brand reach a major milestone - joining an elite club of brewers to sell over 1 million hectolitres. Now in its second year, the San Miguel Rich List will be launched via Pablo, London, in The Evening Standard on 12th October, once again bringing together a collection of the world's most inspiring men and women, as they continue their search for a new kind of rich. One measured not in money, but experiences. In the spirit of the campaign, three members of the list were selected through a nationwide application process, judged by an expert panel including explorer, Levison Wood. To support the release, a 60 second documentary style advert will be aired in cinemas, introducing one of the members of this year’s list - The Treehouse Masters. As creators of hundreds of extraordinary treehouses deep in the Japanese forests, Takashi Kobayashi and his team believe that it's a connection to nature that leads to life's richest experiences.