|Industry||Charities, Foundations, Volunteers|
|Executive Creative Director||Carlos Alija, Laura Sampedro|
|Art Director||Trent Hendrick|
|Account manager||Sid De|
Credits & Description
BMF & The Smith Family - championing the determination and resilience of young, disadvantaged Aussie kids for The Smith Family's Christmas Appeal. These kids go to school without the right uniform, schoolbooks or basic essentials, and the financial situations of their families often mean they're tasked with responsibility beyond their years. These kids face more challenges in a day than most kids will in a year.