HEROES -The Smith Family by BMF Australia for The Smith Family

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HEROES -The Smith Family

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Industry Charities, Foundations, Volunteers
Media Film
Market Australia
Agency BMF Australia
Director Scott Pickett
Production Jungle
Executive Creative Director Carlos Alija, Laura Sampedro
Art Director Trent Hendrick
Copywriter Andie Graham
Producer Lee Thomson
Account manager Sid De
Editor Oana Voicu
Released November 2012

Credits & Description

BMF & The Smith Family - championing the determination and resilience of young, disadvantaged Aussie kids for The Smith Family's Christmas Appeal. These kids go to school without the right uniform, schoolbooks or basic essentials, and the financial situations of their families often mean they're tasked with responsibility beyond their years. These kids face more challenges in a day than most kids will in a year.

Category: Charities & appeals
Client: The Smith Family
Agency: BMF
Production: Jungle Boys
Country: Australia
Director: Scott Pickett
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Art Director: Trent Hendrick
Copywriter: Andie Graham
Producer: Lee Thomson
DoP: Anna Howard
Account Director: Nicki Fazal
Planner: Marie Agudera
Planner: David Hartmann
Agency Producer: whitney hawthorn
Editor: Oana Voicu
Music: Hylton Mowday - We Love Jam
Account manager: Sid De
Managing Partner - Stephen McArdle
Art Buyer - Basir Salleh