Loterias Y Apuestas Del Estado Film Danielle (full - 20 min) by Leo Burnett Iberia Madrid

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Danielle (full - 20 min)

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Industry Lottery & Gambling
Media Film
Market Spain
Agency Leo Burnett Iberia Madrid
Chief Creative Officer Juan Garcia Escudero
Creative Director Iñaki Marti, Gaston Guetmonovitch, Mercedes Lucena
Art Director Sergio Garcia, Juan Frias, Javier López Canle
Copywriter Iris Fernández Del Río, Teresa García, Jorge Castro, Federico Botella
Production Caviar
Director Alejandro Amenábar
Released November 2017

Credits & Description

Agency: Leo Burnett Iberia
Brand: SELAE
Product: Christmas Lottery Draw
Campaign: “Danielle”
Brand contact: Jesús Mayoral, Federico Fernández, Margarita Moreno

Chief Creative Officer: Juan García-Escudero
Creative Directors: Gaston Guetmonovitch, Mercedes Lucena, Iñaki Martí
Art Directors: Javier Lopez Canle, Sergio García, Juan Frias
Copywriters: Jorge Castro, Federico Botella
Digital Team:
Art Directors: Sergio Garcia
Copywriters: Iris Fernández, Teresa García

Account Director: Sara Iglesias
Account Manager: Sara Cubillo
Digital Leader: Carmina Serrano
Account Executive: Carlos Martín
Tech Team: Víctor Moreno, Horacio Panella
Channel Planner: Ana Matesanz
Agency Producer: Esther García, Gustavo Samaniego
Production Company: Caviar
Director: Alejandro Amenábar
Executive Producer: Alfonso Cazalilla
Producer: Mafe Bello
Music (original soundtrack): “Danielle” created by Roque Baños

The Spanish Christmas lottery

Directed by Academy award winning director Alejandro Amenábar, “Danielle” is a 20 min short film that tells the story of a visitor from another world who, by chance meets Daniel, a tour guide from Madrid.
Together, they will live a story full of fantasy, optimism and love in which a lottery number will forever bind them together and mark their destiny.
A film that talks about the true meaning of luck and proves once again that the best part about the Spanish Christmas lottery is sharing it with the ones you love.

The unique nature of this lottery plays an essential role both in the story and on this year’s online activation.

The Spanish Christmas lottery works on a unique system where numbers are divided into smaller parts so groups of people can play together, sharing a number. And if that number is drawn, everyone with part of it wins.

But this year, for the first time ever, Spaniards will be able to create connections with other unknown lotto players that share their same number.
The website danielleydaniel.com will make it possible for players to upload their numbers and trough them find new friends or even something more.

Numbers will be represented as stars and there will be constellations with the new connections of people that share a part of the same number but had no idea they did.