The State Tretyakov Gallery Film Workshop [rus language, eng subtitles] by BBDO Russia Group

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Workshop [rus language, eng subtitles]

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Industry Museums & Libraries
Media Film
Market Russia
Agency BBDO Russia Group
Creative Group Head Vuchetich Anastasia
Production Hype
Director Igor Isakov
Released July 2016

Awards

ADCR Awards 2017
Film & Radio Online / Viral Videos Bronze
Film & Radio Public Service & Charity Bronze

Credits & Description

Category: Recreation, Leisure
Original Title: Мастерская
Title: Workshop
Media: TV, Web Film
Client: The Tretyakov Gallery (Государственная Третьяковская галерея)
Brand: Tretyakov Gallery
Client: Russian Tretyakov Art Gallery
Alternative Name: Tretuakovskaya
Geo: Russia
Advertising Agency: BBDO, Russia
Creative Group Head: Anastasia Vuchetich
TV Production Director: Boris Anisonyan
Lyricist: Fyodor Tyutchev
Exhibition Curator: Galina Churak
Curator Assistant: Vera Bodunova
Head of Communication Department: Lara Bobkova
Producer: Evgeny Alekseev
Contract Specialist: Julia Kruchinina
Executive Producers: Ilya Stewart, Murad Osmann
Producer: Julia Samoylova
Director: Igor Isakov
Synopsis:
The Tretyakov Gallery used video content to announce an exhibition of Ivan Aivazovsky. The target: making the artist topical for today’s audience, proving that Aivazovsky isn’t mundane or predictable.We didn’t dwell on his person, but revealed what he means today: the sea vastness is groundbreaking for any contemporary, changing our impression of Aivazovsky.We convey a new understanding of Aivazovsky’s craftsmanship, helping today’s snobbish audience experience the anguish and epic of the moment the 82-year-old painter passed away while working on a painting. The video was watched 814,031 times on social networks within a month and a half after being posted
"Ivan Aivazovsky. For the 200th anniversary". Exhibition teaser.
Description: Most viewers either appreciate Aivazovsky’s art or just don’t relate to it at all, perceiving his paintings just as ‘some sea pictures’. To overcome this emotional gap, BBDO Russia Group decided to shift the emphasis from the global ocean to the painter himself. The film recounts one of the most amazing moments in life of Aivazovsky, when he was working on the “Explosion of the Turkish Ship” painting just several hours before he passed away – almost to the very end.