The Sun Film GET INVOLVED by Grey London, The Mill

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GET INVOLVED

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Industry Newspapers
Media Film
Market United Kingdom
Agency Grey London
Executive Creative Director Nils Leonard
Art Director Dave Monk
Agency The Mill
Director Keith Schofield
Producer Caroline Hicks
Account Supervisor Rossa Shanks
Editor Tim Thornton Allen At Marshall Street, Patrick Ryan Morris
Released June 2013

Awards

Cannes Lions 2013
Film Craft Lions Art Direction/Product Design Bronze

Credits & Description

Advertiser: NEWS INTERNATIONAL
Product/Service: THE SUN NEWSPAPER
Agency: GREY LONDON, UNITED KINGDOM
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Copywriter: Dave Monk
Art Director: Dave Monk
Agency Producer: Jacqueline Dobrin
Account Supervisor: Rossa Shanks
Advertiser's Supervisor: Nick Stringer
Producer: Caroline Hicks
Director: Keith Schofield
Editor: Tim Thornton-Allen/Patrick Ryan
Sound Design/Arrangement: Munzie Thind - Grand Central
Post Production: The Mill
Cameraman: Steve Keith-Roach
Lighting: Steve Keith-Roach
Music: Rizzle Kicks - Travellers Chant
Account Manager: Albert Ponelle
Director Of Photography: Steve Keith-Roach
Editing Company: Marshall Street Editors
Brief Explanation
The commercial follows the uninterrupted journey of one guy as he walks through a typical street in Britain.
Along his way, he delivers a rhyming dialogue, with every word highlighting all the content you might find in the pages of the newspaper.
However, as he travels, we see everything that he talks about begins to unfold around him with entertaining and comedic consequences.
By the end of the commercials everyone has 'Got Involved'.