Sunday Times Film RICH LIST 2011 by CHI & Partners London

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RICH LIST 2011

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Industry Newspapers
Media Film
Market United Kingdom
Agency CHI & Partners London
Creative Director Micky Tudor
Art Director Matt Collier, Wayne Robinson
Production Rattling Stick
Director Andy Mcloud
Executive Creative Director Jonathan Burley
Released April 2011

Credits & Description

Category: Publications & Media
Advertiser: NEWS INTERNATIONAL
Product/Service: SUNDAY TIMES RICH LIST
Agency: CHI & PARTNERS
Production Company: RATTLING STICK, London, UNITED KINGDOM
Date of First Appearance: Apr 26 2011
Executive Creative Director: Jonathan Burley
Creative Director: Micky Tudor
Copywriter: Wayne Robinson/Matt Collier
Art Director: Wayne Robinson/Matt Collier
Agency Producer: Ben Clark
Director: Andy Mcloud

English Description
The Rich List is published annually in The Sunday Times. The objective was to make readers of Sunday papers aware of its launch and get them to buy The Sunday Times instead of their normal paper. We mimicked the way Financial news channels work and treated the celebs wealth like stocks and shares.