MIDLIFE CRISIS by TBWA Stockholm for Cancerfonden

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MIDLIFE CRISIS

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Industry Charities, Foundations, Volunteers, Against Cancer
Media Film
Market Sweden
Agency TBWA Stockholm
Director Johan Tappert
Art Director Alexander Fredlund, Patrick Waters
Copywriter Johannes Ivarsson
Producer Kim Buisson
Account Supervisor Per Olholt
Production Folke Film
Released June 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: CANCERFONDEN
Product/Service: THE SWEDISH CANCER SOCIETY
Agency: WATERSWIDGREN\TBWA
Production Company: FOLKE, Stockholm, SWEDEN
Date of First Appearance: Jun 28 2010
Copywriter: Johannes Ivarsson
Art Director: Alexander Fredlund/Patrick Waters
Account Supervisor: Per Olholt
Advertiser's Supervisor: Sara Brodahl/Marie Hammargren/Anita Gullstedt
Producer: Kim Buisson
Director: Johan Tappert
Sound Design/Arrangement: Ljudligan
Post Production: The Chimney Pot
Account Manager: Charlotte Asplund
Cinematographer: Fredrik Bäckar
Editing Company: The Chimney Pot

English Description
A man is suffering through a midlife crisis, feeling sorry for himself, whining and complaining.
"He's fat, he's balding, his kids are grown-up..." and so on.
But his crisis is a luxury, because the midlife crisis is, in fact, part of a long and healthy life.

Everybody should get to experience a midlife crisis.
Support us in the fight against cancer.