The Swedish National Debt Office Film DEBATE by McCann Stockholm


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Industry Lottery & Gambling
Media Film
Market Sweden
Agency McCann Stockholm
Director Max Vitali
Creative Director Mia Cederberg
Art Director Ola Von Bahr
Copywriter Christian Heinig
Account Supervisor Robert Nygren
Editor Joakim Pietras
Production Callboy
Producer Nils Ljungren
Released October 2010

Credits & Description

Category: Banking, Investment & Insurance
Product/Service: LOTTERY BONDS
Production Company: CALLBOY, Stockholm, SWEDEN
Date of First Appearance: Oct 8 2010
Creative Director: Mia Cederberg
Copywriter: Christian Heinig
Art Director: Ola Von Bahr
Account Supervisor: Robert Nygren
Producer: Nils Ljungren
Director: Max Vitali
Editor: Joakim Pietras
Sound Design/Arrangement: Edward Björner/Stopp
Post Production: Mekaniken
Account Manager: Mirja Hjelm
Director Of Photography: Callboy
Other Credits: Final Art: Eric Moretti

English Description
Lottery bonds are a savings product where, instead of interest payments, investors can win prizes. For each lottery bond you buy you have several chances to win a million swedish kronor. If you don't win, you get every krona you've invested back. In other words you can win but never lose. Therefore, lottery bonds are perfect for people who like winning but hate to lose.

We have recreated an old tv-show to make it more realistic. The film uses a classic Swedish tv-show format and stars the former Swedish Prime Minister and his right wing opponent to look like a real debate.