The Swedish National Debt Office Film FRIENDS REUNITED by McCann Stockholm


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Industry Lottery & Gambling
Media Film
Market Sweden
Agency McCann Stockholm
Director Max Vitali
Creative Director Mitte Blomqvist
Art Director Peter Eriksson
Account Supervisor Emma Pernald
Editor Joakim Pietras
Production Callboy
Art Director Cecilia Dufils
Copywriter Markus Bjurman
Producer Nils Ljungren
Account Supervisor Peter Bergendahl
Released October 2010

Credits & Description

Category: Banking, Investment & Insurance
Product/Service: LOTTERY BONDS
Production Company: CALLBOY, Stockholm, SWEDEN
Date of First Appearance: Mar 18 2011
Creative Director: Mitte Blomqvist
Copywriter: Markus Bjurman
Art Director: Cecilia Dufils/Peter Eriksson
Account Supervisor: Peter Bergendahl/Emma Pernald
Producer: Nils Ljungren
Director: Max Vitali
Editor: Joakim Pietras
Sound Design/Arrangement: Edward Björner/Stopp
Post Production: Mekaniken
Account Manager: Mirja Hjelm
Director Of Photography: Callboy
Other Credits: Final Art: Calle Cassel

English Description
Love winning but hate losing?

That’s the concept from which Riksgälden, the Swedish National Dept Office, communicates it’s Lottery Bonds. It’s a win-win product which means you can win a million, but always get your money back even if you don’t win. Simply – you can’t lose. The campaign comes in different shapes and forms. Sometimes bold and obvious, …sometimes under camouflage. Yet it talks to only one person. The bad loser inside us all.

In this commercial two couples are reunited in a Tv show after a 7 year old dispute.