I AM MUMBAI by Ramesh Deo Productions for The Times Of India

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I AM MUMBAI

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Industry Newspapers
Media Film
Market India
Agency Ramesh Deo Productions
Released May 2012

Awards

Cannes Lions 2012
Film Craft Lions Direction Gold

Credits & Description

Type of entry: Film Craft
Category: Direction
Advertiser: BENNETT, COLEMAN & CO.
Product/Service: THE TIMES OF INDIA
Agency: RAMESH DEO PRODUCTIONS Mumbai, INDIA
Advertiser BENNETT, COLEMAN & CO.
Product THE TIMES OF INDIA
Entrant RAMESH DEO PRODUCTIONS Mumbai, INDIA
Type of Entry: Film Craft
Category: Direction
Title: I AM MUMBAI
Advertiser/Client: BENNETT, COLEMAN & CO.
Product/Service: THE TIMES OF INDIA
Entrant Company: RAMESH DEO PRODUCTIONS Mumbai, INDIA
DM/Advertising Agency: TAPROOT INDIA Mumbai, INDIA
Brief Explanation
One of the largest dailies in Mumbai presents a hard hitting, soul stirring film through a series of stories featured in the paper with a notion that for some time now, one voice every morning has been amplifying some of the sounds a city does not get to hear, but should.
The politically-motivated university ban of Rohinton Mistry’s book, the milk adulteration fiasco, the horrifying hell of the kavda orphanage, the fight against illegal political posters destroying our cityscape are made heard through the VOICE - MUMBAI MIRROR. The film brings the unheard voice of a city screaming to be heard with voices personified by angst, anguish, courage and determination jumping headlong into our lives.