ETHAN by Saatchi & Saatchi Toronto for The Tourette Syndrome Foundation of Canada

ETHAN

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Film
Market Canada
Agency Saatchi & Saatchi Toronto
Director Tamir Moscovici
Executive Creative Director Brett Channer
Art Director Helen Pak
Copywriter Brian Sheppard
Producer Tamir Moscovici
Editor Paul Proulx
Production Industry Films
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: TOURETTE SYNDROME FOUNDATION CANADA
Product/Service: TOURETTE SYNDROME AWARENESS
Agency: SAATCHI & SAATCHI
Production Company: INDUSTRY FILMS, Toronto, CANADA
Date of First Appearance: Apr 29 2011
Executive Creative Director: Helen Pak/Brian Sheppard/Brett Channer
Creative Director: Helen Pak/Brian Sheppard
Copywriter: Brian Sheppard
Art Director: Helen Pak
Agency Producer: Matt Shipp/Jen Mete
Producer: Tamir Moscovici
Director: Tamir Moscovici
Editor: Paul Proulx
Sound Design/Arrangement: Roger Leavens
Post Production: Alter Ego/The Juggernaut/Notch/Boombox/Objective One Film/Television/Mos Media/Kodak
Director Of Photography: Vinit Borrison
Editing Company: Stealing Time Editing
Other Credits: Executive Producer: Marni Luftspring/Technicolor

English Description
Many people think that Tourette Syndrome is simply the ‘swearing disease’. But in truth, Tourette Syndrome is not one thing – it is many things: physical tics; vocal outbursts; obsessive-compulsive disorder; anxiety attacks. Sometimes, all at once. It is random, and remarkably unpredictable. So the Tourette Syndrome Foundation of Canada decided to tell as many real Tourette Stories as they could, and then show them in a way that actually mimics the unpredictable nature of the disorder. The result was the @Random documentary project. They created and collected dozens of films about real people with the disorder. And to evoke the unpredictable nature of Tourette Syndrome, these shorter films were then randomly arranged online to make up larger documentaries. So every time someone comes to the @Random website, they will see a completely different collection of stories, making each viewing experience totally different and unique. Just like Tourette Syndrome.

This is one of the films created specifically for the @Random project.