IN THE UNIFORM by Saatchi & Saatchi Toronto for The Tourette Syndrome Foundation of Canada

IN THE UNIFORM

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Film
Market Canada
Agency Saatchi & Saatchi Toronto
Director Matt Shipp, Jesse Louttit
Executive Creative Director Brett Channer
Art Director Helen Pak
Copywriter Brian Sheppard
Editor Jackie Roda
Production Industry Films
Released April 2011

Credits & Description

Category: Internet Film
Advertiser: TOURETTE SYNDROME FOUNDATION CANADA
Product/Service: TOURETTE SYNDROME AWARENESS
Agency: SAATCHI & SAATCHI
Production Company: TRACK & FIELD, Toronto, CANADA
Date of First Appearance: Apr 29 2011
Executive Creative Director: Helen Pak/Brian Sheppard/Brett Channer
Creative Director: Helen Pak/Brian Sheppard
Copywriter: Brian Sheppard
Art Director: Helen Pak
Agency Producer: Matt Shipp
Director: Jesse Louttit/Matt Shipp
Editor: Jackie Roda
Sound Design/Arrangement: Roger Leavens
Post Production: Boombox Sound
Director Of Photography: Jesse Louttit
Editing Company: School Editing
Other Credits: Original Coposition: Roger Leavens/Lydia Ainsworth/Colourist/Online Artist: Ernie Mordak

English Description
Many people think that Tourette Syndrome is simply the ‘swearing disease’. But in truth, Tourette Syndrome is not one thing – it is many things: physical tics; vocal outbursts; obsessive-compulsive disorder; anxiety attacks. Sometimes, all at once. It is random, and remarkably unpredictable. So the Tourette Syndrome Foundation of Canada decided to tell as many real Tourette Stories as they could, and then show them in a way that actually mimics the unpredictable nature of the disorder. The result was the @Random documentary project. They created and collected dozens of films about real people with the disorder. And to evoke the unpredictable nature of Tourette Syndrome, these shorter films were then randomly arranged online to make up larger documentaries. So every time someone comes to the @Random website, they will see a completely different collection of stories, making each viewing experience totally different and unique. Just like Tourette Syndrome.

This is one of the films created specifically for the @Random project.