The University of Tokyo (UTokyo) Film UT ZOMBIE by Dentsu Inc. Tokyo


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Industry Education
Media Film
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Hiroshi Akinaga
Art Director Yusuke Imai
Copywriter Yuto Ogawa
Released June 2017

Credits & Description

Advertised brand: The University of Tokyo
Advert title(s): Tried the UTokyo Nursing method to deal with a Zombie
Headline and copy text (in English):
Encourage the power of life. Protect until the last minute.
That is our mission.
Advertising Agency: Dentsu,Tokyo,Japan
Creative Director: Hiroshi Akinaga
Copywriter: Yuto Ogawa
Planner: Yuto Ogawa
Art Director: Yusuke Imai
Account Executives: Kunimasa Takahashi, Tomoyasu Katagai
Producer: Akiyoshi Munekane
Production Manager: Kazuma Kimura
Director: Kohei Yoshino
DOP: Syunsuke Ito
Light: Koji Tanimoto
Hair / Make-Up: Sachi Yanagida, Miho Kozuki
Published: June, 2017
This film is a work of fiction to show the ideal of UTokyo Nursing: "Encourage the power of life, and protect until the final days." This work of fiction uses the paradoxical theme of helping a zombie. We created this for the purpose of showing that a holistic approach is necessary in nursing that faces both life and death on a daily basis so that people can live better lives.