Havey and Rabbit by Red Brick Road for Thinkbox

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Havey and Rabbit

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Industry Business equipment & services
Media Film
Market United States
Agency Red Brick Road
Director Si Atkinson, Ad Townley
Executive Creative Director Paul Weinberger
Art Director Mark Slack, Gemma Phillips
Copywriter Gemma Phillips
Producer Lucy Gossage
Account Supervisor Lisa Pilbeam, Ebony Moore
Editor Sam Rice-Edwards At The Assembly Rooms
Production The Academy
Released May 2012

Awards

British Arrows 2013
The Winners Corporate Bronze Award

Credits & Description

Category: Corporate Image
Advertiser: THINKBOX
Product/Service: COMMERCIAL TV MARKETING BODY
Agency: THE RED BRICK ROAD
Production Company: ACADEMY FILMS, London, UNITED KINGDOM
Executive Creative Director: Paul Weinberger
Copywriter: Mark Slack And Gemma Phillips
Art Director: Mark Slack And Gemma Phillips
Agency Producer: Miles Nathan
Account Supervisor: Lisa Pilbeam/Ebony Moore
Producer: Lucy Gossage
Director: Si Atkinson And Ad Townley
Editor: Sam Rice-Edwards
Sound Design/Arrangement: Nick Webb
Post Production: Finish
Music: Adam Buxton/Friends
Account Manager: James Rowe
Planner: David Hackworthy
Director Of Photography: Marcel Zyskind
EditingCompany: The Assembly Rooms
Account Manager: James Rowe
Planner: David Hackworthy
Director Of Photography: Marcel Zyskind
Editing Company: The Assembly Rooms
Other Credits: Audio Post-Production: Scramble

English Description
The new TV ad sees Harvey use emotional story-telling to change his owner's behaviour dramatically and persuade him not to throw away his best friend and constant companion, a stuffed toy called Rabbit. It opens at the moment that Harvey’s owner is about to put the well-worn, slobber-covered Rabbit in the bin while Harvey is apparently not around. Harvey suddenly appears and plays a TV ad telling the story of how he and Rabbit became friends and the scrapes they’ve got into together over the years. Harvey’s ad persuades his owner to let him keep Rabbit.