This Australian Life (TAL) Film People Helping People by BMF Sydney

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People Helping People

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Industry Insurance
Media Film
Market Australia
Agency BMF Sydney
Executive Creative Director Cam Blackley
Creative Director Jen Speirs
Art Director Jessica Roberts
Copywriter Justin Butler
Production Exit Films
Director Ben Lawrence
Released January 2018

Credits & Description

Category: Finance
Media: Film
Brand: TAL
Agency: BMF
Geo: Australia
Executive Creative Director: Cam Blackley
Creative Director: Jen Speirs
Art Director: Jessica Roberts
Copywriter: Justin Butler
Group Planning Director: David Warren
Managing Director: Steve McArdle
Group Account Director: Danielle Richards
Senior Account Manager: Kimberly Ngo
Head of TV: Jenny Lee-Archer
Agency Producer: Tamara Kennon
Director: Ben Lawrence
Producer: Fiona Pakes
Production Company: Exit Films
Editor: Phil Horn
Post Production: The Editors
Music: Chandelier (Furler/Shatkin) by The Vitamin String Quartet
Music Supervision: Level Two
Sound Design: Rumble Studios
DoP: Hugh Miller
Photographer: Thom Rigley
Art Buyer: Basir Salleh
Published: January 2018
Synopsis:
Australians can’t help but help. It’s built into our collective DNA. When someone needs a hand, we help out. In fact, 34% of us regularly volunteer our time to help others. It’s a characteristic born out of necessity. You can’t survive in this country, with its harsh weather, dangerous wildlife and, most of all, extreme remoteness, without helping one another.
TAL brings this community spirit to life in a campaign to launch its partnership with the Royal Flying Doctor Service (RFDS), one of the largest and most comprehensive aeromedical organisations in the world, providing extensive primary health care and 24-hour emergency service to people over an area of 7.69 million square kilometres.