Thomy Film Girlfriend by Walker Zurich

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Girlfriend

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Industry Sauces, Spices & Condiments
Media Film
Market Switzerland
Agency Walker Zurich
Creative Director Pius Walker
Art Director Stefanie Huber, Delia Guerriero, Emma Hoti, Mirjam Kosic
Copywriter Roger Beckett, Catherine Elf
Released May 2018

Credits & Description

Nestlé Suisse: Olivier Quillet, Marco Zanchi, Mandy Strebel, Leslie Bronsztejn
Creative Director: Pius Walker
Writer: Roger Beckett, Catherine Elf
Art Director: Stefanie Huber, Delia Guerriero, Emma Hoti, Mirjam Kosic
Agency Producer: Cornelia Nuenlist
Director: Jim Gilchrist
Producer: Tex Travi
Local Producer: Libbi Ball (South Africa)
Local Producer: Abhijeet Chhabra (India)
Dop: Mark Patten
Prod Designer: Nick Foley-Oates
1st AD: Barry Coldham
Offline Editor: Ben Campbell (Cut&Run, London)
Telecine: Jean-Clement Soret (MPC, London)
Online Producer: Phillip Whalley (MPC, London)
Flame Ops: Adam Crocker & Dan Lorenzini (MPC, London)
Sound: Parv Thind (wave, London)
Music: Johnny de’Ath, Colin Schmid & Federico Bettini (JingleJungle)
Published: May 2018
Synopsis:
The campaign see three new commercials roll out over TV and online, with additional poster and in-store promotion activity. Each film focuses on the authentic ingredients found within the condiments and transports the viewer to different parts of the globe to tell three stories that evoke colourful sights, sounds and exotic flavours.
THOMY, the well-loved Swiss condiments brand, is taking a new direction in its product and advertising with a visually captivating ad campaign led by award winning Zurich agency, Walker.
Each film focuses on the authentic ingredients found within the condiments and transports the viewer to different parts of the globe to tell three stories that evoke colourful sights, sounds and exotic flavours. The ad campaign will run on TV and online in Switzerland. The commercials will also be supported by a poster campaign and in store promotions.
Girlfriend transports us to India in the 1800’s at the height of the British Raj. A grand home coming party for an Indian Prince takes a surprising turn when he arrives home with his new, Western girlfriend. However, his partner soon makes herself at home by performing a flawless Bollywood dance routine, which ends with her presenting a dish of THOMY Curry Sauce. The guests wait with baited breath as the Prince’s stern-looking mother samples the dip. Her reaction takes us to modern day Switzerland where our prince and his girlfriend turn out to be an ordinary couple visiting his parents. Fortunately mother India likes what’s she tasting and gives her nod of approval.