Thomy Film Princess by Walker Zurich

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Princess

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Industry Sauces, Spices & Condiments
Media Film
Market Switzerland
Agency Walker Zurich
Creative Director Pius Walker
Art Director Stefanie Huber, Delia Guerriero, Emma Hoti, Mirjam Kosic
Copywriter Roger Beckett, Catherine Elf
Released May 2018

Credits & Description

Nestlé Suisse: Olivier Quillet, Marco Zanchi, Mandy Strebel, Leslie Bronsztejn
Creative Director: Pius Walker
Writer: Roger Beckett, Catherine Elf
Art Director: Stefanie Huber, Delia Guerriero, Emma Hoti, Mirjam Kosic
Agency Producer: Cornelia Nuenlist
Director: Jim Gilchrist
Producer: Tex Travi
Local Producer: Libbi Ball (South Africa)
Local Producer: Abhijeet Chhabra (India)
Dop: Mark Patten
Prod Designer: Nick Foley-Oates
1st AD: Barry Coldham
Offline Editor: Ben Campbell (Cut&Run, London)
Telecine: Jean-Clement Soret (MPC, London)
Online Producer: Phillip Whalley (MPC, London)
Flame Ops: Adam Crocker & Dan Lorenzini (MPC, London)
Sound: Parv Thind (wave, London)
Music: Johnny de’Ath, Colin Schmid & Federico Bettini (JingleJungle)
Published: May 2018
Synopsis:
The campaign see three new commercials roll out over TV and online, with additional poster and in-store promotion activity. Each film focuses on the authentic ingredients found within the condiments and transports the viewer to different parts of the globe to tell three stories that evoke colourful sights, sounds and exotic flavours.
THOMY, the well-loved Swiss condiments brand, is taking a new direction in its product and advertising with a visually captivating ad campaign led by award winning Zurich agency, Walker.
Each film focuses on the authentic ingredients found within the condiments and transports the viewer to different parts of the globe to tell three stories that evoke colourful sights, sounds and exotic flavours. The ad campaign will run on TV and online in Switzerland. The commercials will also be supported by a poster campaign and in store promotions.
Princess begins in ancient Persia where a young girl sits majestically on a tented throne, flanked by guards and two hungry lions. The locals queue for miles in the baking desert in order to offer her gifts. But it’s the audacity of one mysterious man who offers her a single egg that gets her and her lions’ full attention. Her indignation is soon quelled when her loyal subject magically applies some THOMY saffron infused mustard. The scene then changes to see that our princess is in fact an ordinary young girl, role playing with her grandfather in a makeshift tent. Her ‘lion’ sits next to her in the form of a cat.