Tide Film IT'S A TIDE AD CAMPAIGN - Diamonds by Saatchi & Saatchi New York

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IT'S A TIDE AD CAMPAIGN - Diamonds

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Industry Washing powders & Detergents
Media Film
Market United States
Agency Saatchi & Saatchi New York
Chief Creative Officer Javier Campopiano
Creative Director Kiko Mattoso, Daniel Lobatón, Rafael Segri, Chad Baker, Max Mckeon, Becky Porter, Brianna Bishop
Art Director Erin Evon, Jacopo Biorcio, Maddy Kramer
Copywriter Blake Morris, Chris Shreve
Production Rattling Stick
Director Traktor
Released February 2018

Awards

One Show 2018
Moving Image Craft Craft - Direction / Campaign Gold
Moving Image Craft Craft - Writing / Campaign Gold

Credits & Description

AGENCY Saatchi & Saatchi / New York
CLIENT Procter & Gamble - Tide
ART DIRECTOR
Erin Evon
Jacopo Biorcio
Maddy Kramer
WRITER
Blake Morris
Chris Shreve
CHIEF CREATIVE OFFICER
Javier Campopiano
CREATIVE DIRECTOR
Daniel Lobaton
Chad Baker
Max McKeon
Kiko Mattoso
Rafael Segri
Becky Porter
Brianna Bishop
DESIGNER
Tom Hartman
PRODUCTION COMPANY
Rattling Stick / Los Angeles
Arcade Edit / New York
The Mill / Los Angeles
Personal Music / New York
DIRECTOR
Traktor Collective
PRODUCER
Joe Biggins
Jeff Shupe
Richard Ulfvengren
Richard McIntosh
Rachel Curl
Sila Soyer
Andrew Cravotta
Anatasia von Rahl
Marcus Speaker
Courtney Jenkins
AGENCY PRODUCER
Jenny Read
Dani Stoller
Danielle Hallack
CINEMATOGRAPHER
Hoyte van Hoytema
COMPOSER
Alexis Estiz
CREATIVE TEAM
Andrea Diquez
Nick Miaritis
Ryan Martin
Guillermo Betancourt
Jennifer Brotman
Jed Karnowski
Jennifer McGill
Courteney Case
Nayantara Mukherji
Alan Lin
Corina Arnal
Robin Oksenhendler
Lisa Rimmer
Sundar Raman
Vedran Miletic
Kimberly Doebereiner
Paul Chick
Jenny Maxwell
Alex Perez
Matthew Wormington
Daniel Bueckman
Scott Minor
Shari Wyler
Mariko Hunt
Cate French
Kevin Bonnesen
Claire Richard
Steven Signore
Rebekah Hsiung
Jeremy Carey
Matt Greenberg
Kristen Grey
Sam Levy
Neil Messing
Jack Knobloch
Lori Heckman Golden
Brad Griffiths
Megan Ryan
John Liporace
Travis Rexroad
Brianna Kauffman
Alex Stathis
Kayla Kaplan
Halley Barnes
Joydeep Dey
Lindsay Kamin
Dustin Sveum
Samantha Halpern
Marissa Festante
Alex Taylor
Sam Riber
Jordan Futscher
Rob Sipniewski
DIGITAL ARTIST / MULTIMEDIA
James Allen
Tom Poole
EDITOR
Jeff Ferruzzo
Jeff Lopus
EXECUTIVE CREATIVE DIRECTOR
Paul Bichler
MEDIA COMPANY
Hearts & Science / New York
MUSIC & SOUND
Philip Loeb
PR / MARKETING
Procter & Gamble / Cincinnati
Marina Maher Communication / New York
Taylor Strategy / New York
SOCIAL MEDIA MANAGER
Mike Macias
TAGS HOUSEHOLD GOODS / CLEANING PRODUCTS