Tiense Suiker: Home Sweet Home by Euro Rscg Brussels for Tiense Suiker

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Tiense Suiker: Home Sweet Home

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Industry Baking, Cakes & Desserts
Media Film
Market Belgium
Agency Euro Rscg Brussels
Released February 2012

Awards

Cannes Lions 2012
Film Craft Lions Animation Bronze

Credits & Description

Type of entry: Film Craft
Category: Animation
Advertiser: TIENSE SUIKER/SUCRES DE TIRLEMONT
Product/Service: TIENSE SUIKER/SUCRES DE TIRLEMONT
Agency: EURO RSCG BRUSSELS, BELGIUM
Advertiser TIENSE SUIKER/SUCRES DE TIRLEMONT
Product TIENSE SUIKER/SUCRES DE TIRLEMONT
Entrant EURO RSCG BRUSSELS, BELGIUM
Type of Entry: Film Craft
Category: Animation
Title: T-MAN
Advertiser/Client: TIENSE SUIKER/SUCRES DE TIRLEMONT
Product/Service: TIENSE SUIKER/SUCRES DE TIRLEMONT
Entrant Company: EURO RSCG BRUSSELS, BELGIUM
DM/Advertising Agency: EURO RSCG BRUSSELS, BELGIUM


Brief Explanation
One of the shortest roadmovies ever, about a little sugar man who wants to get home. We see a little man in real sugar, animated by real puppeteers, enduring the hardships of the outside world to finally arrive in the warmth of his own home. The animation technique is really back to basics, with in postproduction every image cleaned. This is a very pure and authentic way to tell that the world is a huge, tough and yet beatiful place, but that at the same time it is really sweet to feel the warmth of home, of coming home.