Tiger Beer Film 3890 Project by Marcel Sydney

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3890 Project

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Industry Beers and Ciders
Media Film
Market Australia
Agency Marcel Sydney
Production Goodoil Films
Director Justin Mcmillan
Service Agency Heckler
Released June 2017

Credits & Description

Media: Web Film
Category: Drinks, alcoholic
Client: Heineken
Agency: Marcel Sydney
Production: Goodoil Films
Country: Australia
Director: Justin McMillan
Producer: Andrew McLean
Producer: Amy Jarman
Executive Producer: Sam Long
Executive Producer: Will Alexander
Visual Effects: Jamie Watson
Post production: Heckler
Editor: Andrew Holmes
Designer: Andrew Holmes
Designer: Shaun Leong-Williams
Head of Production: Aborah Buick
Colourist: Greg Constantaras
Compositors: Chuong Vu, Younguck Ha & Shane Miranda
Tiger Beer has partnered with WWF to launch a campaign to raise awareness of the plight of endangered tigers.
The ‘3890 Project’, which references the number of wild tigers left in the world, comprises of a series of documentary films, featuring street artists from around the world.
The films, which are narrated by LA rap artist Dumbfoundead, follow the artists as they aim to raise awareness of the plight of wild tigers and the illegal tiger trade through street art projects.
In a creative project that brings awareness to the alarming number of endangered tigers left in the wild, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes have teamed up to create a series of powerful documentary films for Tiger Beer.
In a quest to save the brand's revered mascot, the campaign - titled '3890 Project' (the number of wild tigers left in the world) - saw Tiger Beer saddle up with not-for-profit WWF to create a series of gritty documentary films. Spotlighting six street artists from six countries, the films tackle the plight of tigers, using uncaged art to fight the illegal tiger trade by bringing the majestic creature's cause to city streets around the world.
The shoot took McMillan and a documentary crew on a whirlwind three-week crusade to interview street artists Nick Gentry (London), Tran Nguyen (Los Angeles) Momo (Marseille), Nootk (Moscow), Kenji Chai (Kuala Lumpur) and Hua Tunan (in Foshan, China). The documentaries, narrated by LA rap artist Dumbfoundead, see each of the artists express what the extinction of wild tigers means to them.