Tiger Beer Film Wok by Droga5 Sydney

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Industry Beers and Ciders
Media Film
Market Australia
Agency Droga5 Sydney
Creative Director Andy Fergusson
Art Director Tommy Cehak
Copywriter Gavin Chimes
Production The Sweet Shop
Director Sega
Released March 2016


LIA 2016
Production & Post-Production Editing Bronze Winner

Credits & Description

Entrant: Heckler, Sydney
Brand: Tiger Beer
Corporate Name of Client: Tiger Beer/ Heineken
Business Director: Richard Sweetman
Agency: DROGA5 Sydney, Sydney
Chief Creative Officer: David Nobay
Creative Director: Andy Fergusson
Copywriter: Gavin Chimes
Art Director: Tommy Cehak
Head of TV: Holly Alexander
Head of Content Production: Holly Alexander
Production Company: The Sweet Shop, Sydney
Director: SEGA
Executive Producers: Wilf Sweetland/Edward Pontifex
Producer: Daniel Ho
Director of Photography: Pedro Del Ray
Post-Production Company: Heckler, Sydney
Executive Post-Producer: Will Alexander
Post-Producer: Aborah Buick
VFX Company: Heckler, Sydney
VFX Supervisor: Jamie Watson
VFX Editor: Andrew Holmes
VFX Producer: Aborah Buick
VFX 3D Lead: Maxence Peillom
VFX 3D Artists: Tom Corbett/Dusan Marjanovic
VFX 2D Artists: Kyra Bartley/Juan Serrano
Animation Company: Heckler, Sydney
Animation Director: Simon Robson
Animator: Kyra Bartley
Editing Facility: Heckler, Sydney
Editor: Andrew Holmes
Editorial Producer: Aborah Buick
Colourist: Scott Maclean
Sound Design Company: Song Zu, Singapore
Description of the Project:
Born on the streets of Asia, Tiger Beer is the number one beer in hawker centres, street food stalls and night markets around the region. The brand chose to celebrate the humble, yet iconic wok as the symbol of Asian cuisine in this powerful new film which showcases the heat, energy and passion of the street food movement to the new world.
The film captures the essence and passion of Asia's street food culture, including night markets, street stalls and backyard restaurant kitchens. It introduces the viewer to a diverse range of characters - local heroes and villains.