Tigre Film PLUMBERS by Talent Marcel

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PLUMBERS

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Media Film
Market Brazil
Agency Talent Marcel
Director Beto Salatini
Executive Creative Director Joao Livi
Creative Director Felipe Luchi, Victor Sant'anna, Philippe Degen
Art Director Ricardo Big Passos
Copywriter Leandro Lourenção
Producer Maria Hermina Weinstock, Tato Freire
Account Supervisor Max Cavinati
Production Lux Filmes
Released October 2010

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: TIGRE
Product/Service: HYDRAULIC SYSTEMS
Agency: TALENT
Production Company: LUX FILMES, São Paulo, BRAZIL
Date of First Appearance: Oct 6 2010
Executive Creative Director: João Livi
Creative Director: Philippe Degen/Felipe Luchi
Copywriter: Leandro Lourenção
Art Director: Ricardo Big Passos
Agency Producer: Maria Herminia Weinstock/Tato Freire
Account Supervisor: Max Cavinati
Advertiser's Supervisor: Guilhermo Bressane
Producer: Maria Hermina Weinstock/Tato Freire
Director: Beto Salatini
Sound Design/Arrangement: Attack
Account Manager: Ricardo Nociti

English Description
We see slow-motion pictures of plumbers’ butt cracks. The camera shows them crouched, working, and in those positions, we see parts of their backsides and underpants. The images are so unpleasant they are funny:

Hairy backs and asses;
Heart-print boxer shorts;
A plumber scratching his butt;
Old and frayed underpants;
A plumber wearing thongs;
A plumber who shaves his ass, etc.


Those scenes are shown to a beautiful waltz, giving them all an air of lightness.

Lettering:
Leaks bring more headaches than you imagine.
Use Tigre. High quality hydraulic systems.