RESTAURANT by Los&Co for Tine

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RESTAURANT

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Industry Yogurt
Media Film
Market Norway
Agency Los&Co
Production Paradox
Director Kristoffer Carlin
Art Director Maria Myhre
Copywriter Marianne Knudsen
Producer Beate Tangre, Gry M. Sætre
Account Supervisor Jan Christian Fosseidbråten
Editor Sverrir Kristjansson
Released March 2011

Credits & Description

Category: Sweet Foods & Snacks
Advertiser: TINE
Product/Service: YOGHURT WITH MÜSLI
Agency: LOS & CO
Production Company: PARADOX, Oslo, NORWAY
Date of First Appearance: Mar 1 2011
Copywriter: Marianne Knudsen
Art Director: Maria Myhre
Account Supervisor: Jan Christian Fosseidbråten
Advertiser's Supervisor: Hanan Jahr
Producer: Gry M. Sætre/Beate Tangre (Multimedia Est)
Director: Kristoffer Carlin
Editor: Sverrir Kristjansson
Post Production: Video Workshop
Animation: Storm Production
Music: Stein Jo Grieg Halvorsen/Basement Jaxx - Red Allert
Account Manager: Ellen M. Fougner
Director Of Photography: John Andreas Andersen

English Description
Go´morgen relaunched their package early this year. So far the approach on advertising has been rational and functional. They added a birdlike character on the package as an emotional approach. They wanted us to make a new concept and make commercials that communicated the product in a more emotional way. At the same time they wanted to introduce the new package and give the bird a cool attitude. The bird acts as a reminder to the consumer when it it is time for a small meal for new energy.