CITY CHAIN Film TIME IS LOVE by McCann Erickson Hong Kong

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film
Market Hong Kong SAR China
Agency McCann Erickson Hong Kong
Production Touches Limited
Released June 2012


Spikes Asia 2012
Film Craft Direction Bronze

Credits & Description

Type of Entry Film Craft
Category Direction
Advertiser/Client CITY CHAIN
Product/Service TITUS WATCH
Entrant Company: McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency: McCANN WORLDGROUP Hong Kong, HONG KONG
Production Company MOVIOLA PRODUCTION Hong Kong, HONG KONG
Spencer Wong Chief Creative Officer
Spencer Wong Executive Creative Director
Irene Chan Creative Director
Spencer Wong/Irene Chan Copywriter
Irene Chan/Fong Mo Kit Art Director
Wendy Ho Agency Producer
Nancy Yau/Annie Yip Account Supervisor
Christine Ip Producer
David Tsui Director
Touches Ltd. Sound Design/Arrangement
Touches Ltd. Post Production
Alan Yap/Fung Wing Kai Cinematographer
Brief Explanation
To re-establish Solvil et Titus, a legendary Swiss watch brand as a symbol of love in Hong Kong, we created a romantic love story between a young couple and brought ‘time is love’ alive in the modern age: Set in rustically-chic second-hand dealer shop, a beautiful girl took years to mourn the loss of a relationship by returning to the shop over and over again with different objects from her life with her past lover. From vinyl records to furniture, love letters to a pet turtle. And over these strange encounters throughout the years, a special, and loving bond was developed between the girl and the shop owner.