TIME IS LOVE by McCann Erickson Hong Kong for CITY CHAIN

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TIME IS LOVE

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Film
Market Hong Kong SAR China
Agency McCann Erickson Hong Kong
Production MOVIOLA PRODUCTION
Production Touches Limited
Released June 2012

Awards

Spikes Asia 2012
Film Craft Direction Bronze

Credits & Description

Type of Entry Film Craft
Category Direction
Title TIME IS LOVE
Advertiser/Client CITY CHAIN
Product/Service TITUS WATCH
Entrant Company: McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency: McCANN WORLDGROUP Hong Kong, HONG KONG
Production Company MOVIOLA PRODUCTION Hong Kong, HONG KONG
Spencer Wong Chief Creative Officer
Spencer Wong Executive Creative Director
Irene Chan Creative Director
Spencer Wong/Irene Chan Copywriter
Irene Chan/Fong Mo Kit Art Director
Wendy Ho Agency Producer
Nancy Yau/Annie Yip Account Supervisor
Christine Ip Producer
David Tsui Director
Touches Ltd. Sound Design/Arrangement
Touches Ltd. Post Production
Alan Yap/Fung Wing Kai Cinematographer
Brief Explanation
To re-establish Solvil et Titus, a legendary Swiss watch brand as a symbol of love in Hong Kong, we created a romantic love story between a young couple and brought ‘time is love’ alive in the modern age: Set in rustically-chic second-hand dealer shop, a beautiful girl took years to mourn the loss of a relationship by returning to the shop over and over again with different objects from her life with her past lover. From vinyl records to furniture, love letters to a pet turtle. And over these strange encounters throughout the years, a special, and loving bond was developed between the girl and the shop owner.