TK Maxx Film A White Christmas by Wieden + Kennedy London

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A White Christmas

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Industry Department Stores & Shopping Malls
Media Film
Market United Kingdom
Agency Wieden + Kennedy London
Executive Creative Director Tony Davidson, Iain Tait
Creative Director Hollie Walker
Creative Freddy Taylor, Philippa Beaumont, Andrew Bevan
Production Friend
Director Ian Pons Jewell
Released November 2017

Credits & Description

Media: TV
Category: Other
Client: TK Maxx
Agency: Wieden + Kennedy, London
Production: Friend London
Country: United Kingdom
Director: Ian Pons Jewell
Executive Creative Director: Tony Davidson
Executive Creative Director: Iain Tait
Creative Director: Hollie Walker
Creative: Freddy Taylor
Creative: Andrew Bevan
Creative: Philippa Beaumont
Producer: James Laughton
Producer: Richard Fenton
Executive Producer: Luke Jacobs
DoP: Mauro Chiarello
Group Account Director - Matt Owen
Account Director - Ollie Pym
Account Manager - Preety Mudhar
Head of Planning - Paul Colman
Planner - Alex Allcott
Head of Technology - Michael Naman
Interactive Producer - Sam Sammons
TV Production Assistant - Jasper Ford
Production Manager - Erinn Fitzgerald
Editorial Company - Final Cut London
Editor - James Rosen
VFX Company - Time Based Arts
VFX Supervisor - Stephen Grasso, Adam Patterson,
Sound Company - 750 MPH
Sound Designer - Sam Ashwell
Music Company - W Songs
Music Supervisor - Tristan Wilson
Interactive Production
Production Company Crew
Technical Director - Jens Meijer
Lead Developer - Simon Cam
Shoppers dreaming of a White Christmas may find that their dreams come true this year, thanks to the innovative festive campaign that will see an exclusive group of shoppers receive the gift of real snow at their homes, for free, courtesy of TK Maxx, the store of big gifts at small prices. Launching this Friday, the labels-for-less retailer's bold and highly original Christmas campaign via Wieden + Kennedy, London, will offer shoppers the chance to pick up the 'biggest gift at the smallest possible price', an actual 'White Christmas' - for absolutely nothing. The spot is directed by Ian Pons Jewell and voiced by Bill Nighy, shot in the hyperreal, cinematic style that has become the brand’s hallmark.